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Legal Observer, SoftSettle Support

The online commercial transactions used to witness disputes subsequent to the transactions or it is appropriate to say disputes are always incidental to the online transactions such as e-commerce trading, where parties located in different corners of the world can contract with each other using the device like internet. In the case of any disputes arising out of these types of online transactions, the litigation is often inconvenient, impractical, time consuming and prohibitive. Providing an alternative approach to resolve online disputes might assist in redressing grievances and gaining consumer confidence in e-commerce conflicts and even in brick and mortar shopping disputes.

As the internet rapidly emerges as a speedy and cost-effective way of conducting business, the number of disputes arising out of the use of this new technology also increases. By adopting ADR as an alternative to litigation to resolve the e-commerce disputes, technology is being borrowed to support ADR or ODR to be the appropriate settlement mechanism to resolve such disputes. Online disputes typically arise in relation to material that is displayed or available online. E-Commerce disputes are such disputes, arising out of business-to-consumer contracts initiated on the internet could be resolved online.

 Online ADR or ODR can be used to resolve issues concerning delivery of products, enforcement of warranties, guarantees on products, over billing issues, defective goods, to name a few examples. In fact, several ODR providers are involved in assisting parties to reach a settlement in online contractual disputes. The defects or any unwanted properties of the product delivered online shall be noticed by the customer would be brought to the table of dispute resolution by the ODR provider and the E-Commerce provider shall be binding with the decision of ODR mechanism and they have to mend the fences with the customer against the damages caused that worried him. This example highlights some of the advantages of using ODR to resolve contractual disputes.

The flexible and often party-friendly nature of ADR, coupled with the remarkable technological features of the internet, makes an appropriate instrument to resolve online conflicts. The reasons are:

·         Economically viable;

·         Speedy Resolution;

·         Non-confrontational Mechanism;

·         Eliminates Complex Jurisdictional and Choice-of-Law Problems;

·         Facilitates documentation of records

SoftSettle Support has gone further in providing such a platform like Soft Settle with one or two modes and an escalated mode with an additional platform like Mediator Affair which is integrated in www.odrsupport.com

The platform Soft Settle provides simpler and easier devices to resolve complaints.

Any complaint related to purchased products or services can now be resolved to mutual satisfaction quickly. Customers no longer need to vent their frustration, instead they can use Soft Settle to describe their problem via simple icons and text. Stores can respond promptly, taking customer care to a new level. If both sides still can't find an agreement, the customer can “escalate” their claim and ask a neutral professional for a decision.

Soft Settle is one of the global platforms for resolving consumer claims. Having filed a claim in just a few clicks through online application, buyer can reach an agreement with a seller or- if unsuccessful- escalate the issue and request a decision from an independent neutral and if further failed, the issue can be referred to further an appellate tribunal where a professional neutral assigned by an ODR provider empanelled being integrated in another interactive portal www.odrsupport.com powered by the same SoftSettle Support.